Would You Stay Married to Your Brand?

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Would You Stay Married to Your Brand?

If my wife is reading this, “Don’t worry! I’ve been researching divorce rates for a blog post. Really!” I came across a list from Accenture of reasons that people break up with brands and it sounded eerily like why marriages end in divorce. So for fun, I looked for the top reasons that people get divorced. […]

A Radio Shack TRS-80 Taught Me Marketing Automation

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A Radio Shack TRS-80 Taught Me Marketing Automation

In 5th grade being one of the top three in math had its perks. It meant that Eric, Jeanine and I got to pack into Mr. Hourigan’s sedan and drive to the high school and spend fourty-five glorious minutes being taught BASIC programming on Radio Shack TRS-80 computers. This was the Silicon Valley of our […]

Why Columbo Could Have Been a CMO

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Why Columbo Could Have Been a CMO

I loved Peter Falk as Columbo. Columbo was a TV crime series starring Falk as a frumpily-dressed seemingly disorganized homicide detective. He had a distinctive style of asking “just one more thing.” Here’s an example. Columbo would have made an amazing CMO by applying this questioning style to the marketing. Columbo was dogged in his […]

It’s Not You, It’s Me

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You’ll have to trust me on this one, I’ve never stalked anyone. Neither in my personal, nor in my business career. I’d like to think that during the various relationships I’ve had, I’ve been able to toe-the-line of being too forward and obsessive and being attentive and engaged. Sometimes it’s difficult to be poised, holding […]

Tom Webster: Big Data, Small Data and FOMO (fear of missing out)

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Tom Webster: Big Data, Small Data and FOMO (fear of missing out)

If you’re deep into data or scared of it, Tom will dispel the myth of big data and show you how to get comfortable using the data you already have. Tom has been interpreting and telling stories with numbers for 20 years. He will share his experiences and insights on keeping the customer at the […]

Ring Around the Customer, Journeys – Not Funnels, and Getting Engaged

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Integrated Marketing Week Wrap Up Last month I was fortunate to attend the DMA’s second-annual Integrated Marketing Week in New York City. It was interesting to see what trends have gained steam since last year’s event. Judging from the new partners that were rounding out the showcase area, data and marketing automation are top of […]