We were asked to design a lobby display for Middlesex Hospital displaying their core values and vision. Now, think about that for a second – hospital entrance and corporate doctrine. How do you connect with patients and visitors in a way that generates confidence and projects the personality of the organization?
It was actually pretty easy with the support of the leaders at Middlesex Hospital. We generated several variations all reliant on vibrant photography of the people who live and carry out the core values and vision – Middlesex Hospital staff. The chosen variation holds a large HD display which delivers messages on the hospital’s focus on innovation, underscoring their tagline “The Smarter Choice for Care.”
Lobby wall before transformation
