How Can You Know What Your Customers Want? Listen.

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At our Cipher Symposium: The Art of Cross Media in April, communication strategist Frank Oswald shared insights on crafting effective marketing messages. “Effective communicators work from the outside-in, tailoring their messages to what their audiences already believe,” he said. “By putting mindset before message, your organization can go beyond awareness and achieve more of the […]

A Recap of Integrated Marketing Week

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The inaugural Integrated Marketing Week presented by the Direct Marketing Association and Econsultancy took place June 10-13 at the Metropolitan Pavilion in New York City. Because it’s a topic I’m interested in, I attended hoping to hear case studies and successful implementations of integrated marketing. What I walked away with was not exactly what I […]