Would You Stay Married to Your Brand?
If my wife is reading this, “Don’t worry! I’ve been researching divorce rates for a blog post. Really!” I came across a list from Accenture of reasons that people break up with brands and it sounded eerily like why marriages end in divorce. So for fun, I looked for the top reasons that people get divorced. […]
A Radio Shack TRS-80 Taught Me Marketing Automation
In 5th grade being one of the top three in math had its perks. It meant that Eric, Jeanine and I got to pack into Mr. Hourigan’s sedan and drive to the high school and spend fourty-five glorious minutes being taught BASIC programming on Radio Shack TRS-80 computers. This was the Silicon Valley of our […]
The Tale of Two Mailings
This is going to be unfair. I received two different pieces of direct mail on the same day. And the impression they left could not have been more different. Yes, they were from different industries, for sure. But there’s no reason that they couldn’t both speak to me personally and create a positive experience. MAILER […]
Segmentation or Personalization?
Is that the right question to be asking or is it a case of tomayto or tomato? Are segmentation and personalization the same thing? Can you do one and not the other? Can You Start with Personalization? Personalization is the hot topic of the day. Some argue that segmentation has given away to personalization. So […]
Ring Around the Customer, Journeys – Not Funnels, and Getting Engaged
Integrated Marketing Week Wrap Up Last month I was fortunate to attend the DMA’s second-annual Integrated Marketing Week in New York City. It was interesting to see what trends have gained steam since last year’s event. Judging from the new partners that were rounding out the showcase area, data and marketing automation are top of […]
4 Pickup Lines for Personalized Marketing
So you’re ready to deliver personalized marketing to your customers and prospects. Great! But before you get out there and start mingling, make sure you’ve got your website SEO ready, landing pages loaded, marketing automation fired up, and content marketing plan maxed out. They may sound like pickup lines, but hey, aren’t they? What’s your […]