Tom Webster: Big Data, Small Data and FOMO (fear of missing out)
If you’re deep into data or scared of it, Tom will dispel the myth of big data and show you how to get comfortable using the data you already have. Tom has been interpreting and telling stories with numbers for 20 years. He will share his experiences and insights on keeping the customer at the […]
Frank Oswald: Why Your Brand Positioning Should Be Idiosyncratic
Frank Oswald is a writer and strategist who, for 30 years, has worked with the biggest brands across diverse industries — from Accenture and American Express to Samung, Reebok and Yahoo!. In this 6 minute video Frank discusses how making your brand idiosyncratic will help you target the right audience. And keep listening for his […]
