Frank Oswald: Why Your Brand Positioning Should Be Idiosyncratic

Frank Oswald is a writer and strategist who, for 30 years, has worked with the biggest brands across diverse industries — from Accenture and American Express to Samung, Reebok and Yahoo!. In this 6 minute video Frank discusses how making your brand idiosyncratic will help you target the right audience. And keep listening for his surprise early nomination for brand-of-the-decade.

In this video Frank discusses why making your brand as idiosyncratically as possible will help you position it in the mind of your audience. Learn how to do it using the I-D-I-O framework. And lastly hear Frank’s early pick for brand of the decade. (video length 6:58)