Give Your Customers Reasons
to Love You
Modern marketing seems focused on using all the latest technologies to connect with customers, whether it’s a QR code that links to a special online offer or a branded mobile game that goes viral. Marketers can tap digital—and print—channels to blast out discounts and new product updates. But the magic happens when marketers share information […]
How Can You Know What Your Customers Want? Listen.
At our Cipher Symposium: The Art of Cross Media in April, communication strategist Frank Oswald shared insights on crafting effective marketing messages. “Effective communicators work from the outside-in, tailoring their messages to what their audiences already believe,” he said. “By putting mindset before message, your organization can go beyond awareness and achieve more of the […]
A Recap of Integrated Marketing Week
The inaugural Integrated Marketing Week presented by the Direct Marketing Association and Econsultancy took place June 10-13 at the Metropolitan Pavilion in New York City. Because it’s a topic I’m interested in, I attended hoping to hear case studies and successful implementations of integrated marketing. What I walked away with was not exactly what I […]
