A Radio Shack TRS-80 Taught Me Marketing Automation
In 5th grade being one of the top three in math had its perks. It meant that Eric, Jeanine and I got to pack into Mr. Hourigan’s sedan and drive to the high school and spend fourty-five glorious minutes being taught BASIC programming on Radio Shack TRS-80 computers. This was the Silicon Valley of our […]
Why Columbo Could Have Been a CMO
I loved Peter Falk as Columbo. Columbo was a TV crime series starring Falk as a frumpily-dressed seemingly disorganized homicide detective. He had a distinctive style of asking “just one more thing.” Here’s an example. Columbo would have made an amazing CMO by applying this questioning style to the marketing. Columbo was dogged in his […]
The Tale of Two Mailings
This is going to be unfair. I received two different pieces of direct mail on the same day. And the impression they left could not have been more different. Yes, they were from different industries, for sure. But there’s no reason that they couldn’t both speak to me personally and create a positive experience. MAILER […]
Ring Around the Customer, Journeys – Not Funnels, and Getting Engaged
Integrated Marketing Week Wrap Up Last month I was fortunate to attend the DMA’s second-annual Integrated Marketing Week in New York City. It was interesting to see what trends have gained steam since last year’s event. Judging from the new partners that were rounding out the showcase area, data and marketing automation are top of […]
4 Pickup Lines for Personalized Marketing
So you’re ready to deliver personalized marketing to your customers and prospects. Great! But before you get out there and start mingling, make sure you’ve got your website SEO ready, landing pages loaded, marketing automation fired up, and content marketing plan maxed out. They may sound like pickup lines, but hey, aren’t they? What’s your […]
Integrated Marketing Lexicon Part 2
We’re helping marketers decipher the digital tools and technologies at their disposal, with a mini dictionary of current terms. See our Integrated Marketing Lexicon Part 1 for additional definitions. mobile barcodes A graphic image that’s readable by a scanner. Marketers can place mobile barcodes almost anywhere: on signs, on print ads, online—a customer points her […]
Integrated Marketing Lexicon Part 1
It’s easy to be overwhelmed by all the lingo and options when it comes to digital marketing. Here’s a quick primer on some of the tools and technologies available today. app Short for application. An app is a self-contained software program that’s designed to perform a specific function and downloaded to a desktop computer, smartphone […]
