Why Your Brand Positioning Should Be Idiosyncratic

Posted by

Frank Oswald is a writer and strategist who, for 30 years, has worked with the biggest brands across diverse industries – from Accenture and American Express to Samung, Reebok and Yahoo!. In this 6 minute video Frank discusses how making your brand idiosyncratic will help you target the right audience. And keep listening for his […]

Ring Around the Customer, Journeys – Not Funnels, and Getting Engaged

Posted by

Integrated Marketing Week Wrap Up Last month I was fortunate to attend the DMA’s second-annual Integrated Marketing Week in New York City. It was interesting to see what trends have gained steam since last year’s event. Judging from the new partners that were rounding out the showcase area, data and marketing automation are top of […]

4 Pickup Lines for Personalized Marketing

Posted by
4 Pickup Lines for Personalized Marketing

So you’re ready to deliver personalized marketing to your customers and prospects. Great! But before you get out there and start mingling, make sure you’ve got your website SEO ready, landing pages loaded, marketing automation fired up, and content marketing plan maxed out. They may sound like pickup lines, but hey, aren’t they? What’s your […]

Was it Colonel Mustard in the Library with the Revolver?

Posted by
Was it Colonel Mustard in the Library with the Revolver?

  Found this at an estate sale today. Visually it was so appealing because it told so many stories to me. It’s Clue from 1949. Everything about it evoked a different time period, from the printing to the quality of the game pieces. And the finished game cards, filled out in pencil made me think […]

Mumbles translate perfectly!

Posted by

So we had two and a half weeks to come up with a launch video for Dscoop University at the Dscoop EMEA Conference in Rome. We were charged with delivering the message of what value Dscoop was providing – technical white papers, in person training and online learning. The problem was we had an audience […]

Are you for real?

Posted by

I had the distinct pleasure to visit the French Paper mill in Niles, Michigan in September. Here’s a great video that Doris Brown McNally of HP made of our visit. Jerry French, owner and CEO, personally gave us a mill tour as well as a full tour of the town. The experience was amazing. My […]

Integrated Marketing Lexicon Part 2

Posted by

We’re helping marketers decipher the digital tools and technologies at their disposal, with a mini dictionary of current terms. See our Integrated Marketing Lexicon Part 1 for additional definitions. mobile barcodes A graphic image that’s readable by a scanner. Marketers can place mobile barcodes almost anywhere: on signs, on print ads, online—a customer points her […]

Integrated Marketing Lexicon Part 1

Posted by

It’s easy to be overwhelmed by all the lingo and options when it comes to digital marketing. Here’s a quick primer on some of the tools and technologies available today. app Short for application. An app is a self-contained software program that’s designed to perform a specific function and downloaded to a desktop computer, smartphone […]

Why you won’t scan this QR code

Posted by
Why you won’t scan this QR code

You won’t scan this code because you’re already here. Believe me, I love using QR codes. They can save people time and deliver some great information. But you have to be realistic on where you use them. Some other reasons why you won’t won’t scan them include putting them on a moving vehicle or in […]

Give Your Customers Reasons
to Love You

Posted by

Modern marketing seems focused on using all the latest technologies to connect with customers, whether it’s a QR code that links to a special online offer or a branded mobile game that goes viral. Marketers can tap digital—and print—channels to blast out discounts and new product updates. But the magic happens when marketers share information […]