Segmentation or Personalization?
Is that the right question to be asking or is it a case of tomayto or tomato? Are segmentation and personalization the same thing? Can you do one and not the other? Can You Start with Personalization? Personalization is the hot topic of the day. Some argue that segmentation has given away to personalization. So […]
Why Your Brand Positioning Should Be Idiosyncratic
Frank Oswald is a writer and strategist who, for 30 years, has worked with the biggest brands across diverse industries – from Accenture and American Express to Samung, Reebok and Yahoo!. In this 6 minute video Frank discusses how making your brand idiosyncratic will help you target the right audience. And keep listening for his […]
Ring Around the Customer, Journeys – Not Funnels, and Getting Engaged
Integrated Marketing Week Wrap Up Last month I was fortunate to attend the DMA’s second-annual Integrated Marketing Week in New York City. It was interesting to see what trends have gained steam since last year’s event. Judging from the new partners that were rounding out the showcase area, data and marketing automation are top of […]
4 Pickup Lines for Personalized Marketing
So you’re ready to deliver personalized marketing to your customers and prospects. Great! But before you get out there and start mingling, make sure you’ve got your website SEO ready, landing pages loaded, marketing automation fired up, and content marketing plan maxed out. They may sound like pickup lines, but hey, aren’t they? What’s your […]
Was it Colonel Mustard in the Library with the Revolver?
Found this at an estate sale today. Visually it was so appealing because it told so many stories to me. It’s Clue from 1949. Everything about it evoked a different time period, from the printing to the quality of the game pieces. And the finished game cards, filled out in pencil made me think […]
Mumbles translate perfectly!
So we had two and a half weeks to come up with a launch video for Dscoop University at the Dscoop EMEA Conference in Rome. We were charged with delivering the message of what value Dscoop was providing – technical white papers, in person training and online learning. The problem was we had an audience […]
Are you for real?
I had the distinct pleasure to visit the French Paper mill in Niles, Michigan in September. Here’s a great video that Doris Brown McNally of HP made of our visit. Jerry French, owner and CEO, personally gave us a mill tour as well as a full tour of the town. The experience was amazing. My […]
Integrated Marketing Lexicon Part 2
We’re helping marketers decipher the digital tools and technologies at their disposal, with a mini dictionary of current terms. See our Integrated Marketing Lexicon Part 1 for additional definitions. mobile barcodes A graphic image that’s readable by a scanner. Marketers can place mobile barcodes almost anywhere: on signs, on print ads, online—a customer points her […]
Integrated Marketing Lexicon Part 1
It’s easy to be overwhelmed by all the lingo and options when it comes to digital marketing. Here’s a quick primer on some of the tools and technologies available today. app Short for application. An app is a self-contained software program that’s designed to perform a specific function and downloaded to a desktop computer, smartphone […]
Why you won’t scan this QR code
You won’t scan this code because you’re already here. Believe me, I love using QR codes. They can save people time and deliver some great information. But you have to be realistic on where you use them. Some other reasons why you won’t won’t scan them include putting them on a moving vehicle or in […]
